This was a fun little side project we worked on at Critical Mass, alongside designer Michael Robinson.

Mike had bought a load of conductive ink, as you do, and was looking for ideas that could make use of it...

There was a pitch on at the time, and lots of people trying to psyche themselves up before presenting. Which got us thinking… wouldn’t it be fun if we had a “montage alarm” that would play Eye of the Tiger anytime someone needed to boost their confidence.

An idea was born.

One tipsy Ebay shopping session later, and a tiger head backpack was en route from China.

Mike hooked up a speaker system to a thin layer of conductive ink over each eye, so now when you press them a clip from the song plays – and you’ll feel ready to take on a heavyweight champion.

Tiger Beat was exhibited as part of Design Week.