The challenge
Citi wanted to introduce their new brand positioning and strategy to all of their employees world wide.
The solution
These short brand videos - that we wrote, recorded and edited in a single week.
They communicate clearly and succinctly the new position of the bank, whilst also inspiring their workforce to aim for the very best. The client was thrilled, and these videos have been shown globally.
We took a real leadership role - writing the scripts, storyboarding the films, casting talent, directing voice artists and motion designers and presenting work to senior clients.
Please contact us for permission before viewing these videos.
The password “Welcome77”.